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About 72SMART

A Tale of
Two Agents.

Two real estate agents sat across from a seller at a kitchen table. They were remarkably alike. One walked out with a signed listing. The other didn't.

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The kitchen table

Both agents were remarkably alike.
One was offering something the other could not.

Both were licensed in the same state. Both had been in the business about the same number of years. Both were intelligent, hardworking, and likeable. Both, it can be assumed, were genuinely committed to doing right by their clients.

But there was a difference. One of these agents walked out of that kitchen with a signed listing agreement, a price the seller felt good about, and a referral to the seller's neighbor before the week was out. The other walked out with a polite “we'll think about it” and never heard back.

It wasn't talent. It wasn't effort. It wasn't years in the business. The difference was that one of those agents could offer the seller something the other could not. A proven process for selling their home, validated to achieve significantly higher sale prices, exactly what almost every seller wants most.

One agent was trying to be a slightly better version of every other agent in town. The other was operating in an entirely different category, offering a formula proven to deliver what sellers care about above all else. More money.

That difference is the reason I'm writing to you.

Verified by an independent title company

What the studies
actually found.

Two independent studies, twelve months apart, pulled the MLS records of every home sold by 72SMART-trained agents. Same result, measured by people who had no reason to flatter me.

2025 Study
+5.8%

Median sale price 11,618 homes sold by 72SMART-trained agents, compared to MLS sales in the same markets.

2026 Study · Even stronger
+6.3%

Median sale price across 12,642 homes, the follow-up review one year later.

+$31,500

more in the seller's pocket on a $500,000 home.

+$63,000

more in the seller's pocket on a $1,000,000 home.

And it explains why these agents grow so quickly.

400%

more listings than the average MLS agent in their market.

200%

more listings than agents at the top three firms in their area.

A measured outcome across more than 12,000 transactions. Not a marketing claim.

What 72SMART actually is

Not another seminar.
Just one idea, every weekday morning.

Thirty consecutive weekday morning audios. Four to eight minutes each. One specific, applicable strategy per audio, delivered to your phone before most agents have finished their first cup of coffee.

What it isn't

Another seminar series.

A webinar library.

A motivational program designed to make you feel good for an afternoon.

An hour-long video to carve time out for.

Theory disconnected from the kitchen table.

What it is

30 weekday morning audios.

4–8 minutes each. One specific, applicable strategy.

Delivered by text to your phone before most agents finish their coffee.

Apply each idea the same day you hear it.

Measurable results expected after the first ten audios.

Busy agents don't have ninety free minutes. But they can carve out seven minutes between their car pulling out of the driveway and arriving at the office. 72SMART was designed around that reality.

Why this training is unlike anything else

Three things separate it from anything else available to agents today.

Most real estate training is built around developing better versions of what every agent already does. The 72SMART model rejects that premise entirely, and offers something different.

01

100% list-side focused.

Every audio, every strategy, every word is built around helping you win listings, price them correctly, market them differently, and sell them for more. No buyer-side detours. No “how to grow your business” filler.

02

A specific 22-step formula.

Not principles. Not philosophies. A defined, sequential process easy to explain, where sellers quickly see every step is a probability increaser of more buyer inquiries and more offers at higher prices.

03

Access to the 72SELLS Marketing Portal.

The distilled output of a multimillion-dollar marketing laboratory: trademarked terms, customizable materials, and Emmy Award-winning consumer videos that explain why sellers benefit from the 22-step formula.

72SELLS Marketing Portal

Nothing like this has ever been offered to agents in this country.

Exclusive to agents who complete the 72SMART training and are affiliated with a Compass International Holdings brand.

$100
/month · guaranteed rate · ~90% discount vs. market
Optional
never required · cancel anytime
U.S. Trademarked
protects your market from competitive replication

Back to the kitchen table

The difference two agents can have.

Agent One

A familiar pitch.

A familiar commission. A familiar promise to “work hard.” The seller has heard it three times this week.

Agent Two

A 22-step formula.

Validated across tens of thousands of sales, designed to put more money in the seller's pocket, and generate more business for the agent who offers it.

Which agent gets the listing? Which one builds a reputation that brings future listings with no marketing at all? Which one, a year from now, looks back and realizes the small decision to spend seven minutes a morning was the decision that changed everything?

Two agents. Same market. Same hours in the day. One of them will sign up tomorrow morning. The other won't.

100% Free · No Credit Card

Sign up free.
Tomorrow morning, start different.

Sign up at 72SMART.com and your first audio arrives tomorrow morning. Listen on your way to your first appointment. Try one idea before lunch. See what happens.

Sign me up →

Thirty weekday mornings from now, you'll have a complete, proven, 22-step home selling system.

Greg Hague

About the author

Greg Hague. 50 years in real estate.

A 50-year real estate veteran and attorney. REALTOR® Magazine ranked him the #1 agent in his state. He is the founder of 72SOLD, named one of America's 250 fastest-growing privately held businesses by Inc. 5000, and was recently appointed Director of Home Sales Strategy for the Compass International Holdings family of real estate brands.